28 Jan 2023

Building a Responsive Email Template using HTML and CSS

Email marketing is one of the most effective ways to reach customers and promote products. However, creating a professional-looking email that is compatible with different email clients and devices can be challenging. To make things easier, using HTML and CSS to build a responsive email template can help ensure your emails look great on any device.

In this blog post, we’ll go through the steps to build a responsive email template using HTML and CSS. We’ll start with the basics of HTML and CSS, and then move on to the specifics of creating a responsive email template.

  1. Understanding HTML and CSS HTML (Hypertext Markup Language) is the standard language used to create web pages. HTML tags are used to define the structure and content of a web page, such as headings, paragraphs, lists, links, and images.

CSS (Cascading Style Sheets) is used to style web pages created with HTML. CSS is used to control the layout, color, font, and other visual aspects of a web page.

  1. Creating a Basic HTML Email Template To create a basic HTML email template, we’ll need to start with a basic HTML structure. We’ll use a table to create a simple layout and add content such as text and images.

Here’s an example of a basic HTML email template:

<!DOCTYPE html>
  <title>Responsive Email Template</title>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  /* Add your CSS styles here */
        <!-- Add your content here -->
  1. Making the Email Template Responsive To make the email template responsive, we’ll need to use media queries. Media queries allow us to apply different styles to different devices based on their screen size.

Here’s an example of a media query that makes the email template responsive to different screen sizes:

  /* Default styles */
  table {
    width: 100%;
  /* Media query for larger screens */
  @media only screen and (min-width: 600px) {
    table {
      width: 600px;
      margin: 0 auto;
  1. Testing and Debugging Once you’ve created your responsive email template, it’s important to test it on different devices and email clients to ensure that it looks and works as expected. There are several online tools that can help you test your email templates, such as Litmus and Email on Acid.